Tough Guy Mountain
New Media Business Art Collective
Tough Guy Mountain is an ongoing project focusing on the glories, trials, and absurdity of late capitalism. As an artist collective of over a dozen members, TGM creates "total works of art", presentations of capitalist aesthetic and consumer culture. TGM creates narrative performances where the collective plays a fantastical corporation that treats Art as another client. Iain Soder, Jonathan Carroll, and Cat Bluemke have co-managed the collective for the past three years, collaborating on the creation of projects and drawing upon the other members for performances. The three collaborate while developing projects and ideas, but each have a unique position and skill set in the collective. Cat Bluemke holds the title of Chief Design Officer of the collective.